CHRYSLER WOOING JEEP CLIENTS WITH OFF-ROAD EXPERIENCE TESTS

It might be a wanting way from the outback or actual off road driving but Chrysler is becoming parlous innovative in its marketing efforts to allow potential clients to experience the Jeep's trail rated difference!

In early october at the South Florida International automobile Show, Chrysler set up what they called 'Camp Jeep'. To those less term enriched, Jeep made a driving authenticate to give test drivers the real-life experience of pushing a Jeep blow away road. This was no minor feat for Jeep. To constitution their course at the Miami Beach Convention Center, they had to haul in over 220 yards of mulch and spend almost six days developing the obstacle course. The compose featured a water obstacle and an 18-foot 'hill' as well as clashing driving hurdles. All to rise potential clients just what a Jeep can realize out on the trails.

If this wasn't enough, Chrysler is going it matchless better at their arriving "Full throttle Test Drive Event" at the Wild Rivers Water lawns credit Irvine, CA (Los Angeles area) this Saturday (Oct. 28) again Sunday (Oct. 29). Chrysler entrust be featuring its full line of vehicles on three offbeat specialty courses, one of which leave be a 4x4 off-road adventure course. Consumers will get the chance to test the off-road capability of Chrysler's Jeep Wrangler, Grand Cherokee and Commander on the course.

This event bequeath run from 9 a.m. to 5 p.m. each tour and is free. Food and drinks will be available. People concerned in attending are being encouraged to pre-register for a bourgeois arrival time on Saturday or Sunday by calling 888-809-7088 or visiting ridedrivewin.com/pr. Pre-registration is not required to attend. You do need to be 18 agedness or older with a valid driver's license to participate in the vehicle driving tests.

Is it worth the expense to construct these man-made drawback courses? Chrysler must think so and some selling studies would seem to indicate which it is through well. According to market research, 40% of the people that attend these types of automobile shows will buy the vehicle within a year of the event.

We applaud Chrysler for their innovative drawing near to demonstrate their vehicles' act and to allot people a chance to see for themselves what they feel like outermost on the trails. We look for more marketing innovations out of Chrysler as they lead the push to further brighten their off-road image.

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